Game Testing & Quality Assurance (QA): Arguably the greatest challenge for developers today in the game development lifecycle is promoting the highest level of usability. Redesigning user interfaces based on testing can improve overall usability by a median of 165%, making QA and testing efforts a critical precursor to game release. However, comprehensive and timely identification of bugs and issue resolution before a game’s release, can be a challenge. To ensure a smooth release developers need the right combination of advanced testing automation tools and QA support resources.
Player Support: Surges in technical support inquiries always follow new title releases and major game updates, making it crucial to have additional agents to handle these peaks. Support also needs surge during high gameplay periods like summer breaks and holidays. Meanwhile, VIP players, who make up 20% of total active players, yet account for 70% of gross gaming revenue require specialized attention. Preparing VIP support teams to handle their inquiries and offering premium support channels and personalized services is essential to ensure loyalty.
Community Moderation: Today, 88% of gamers are forging relationships and expanding their social circles through gaming. As this activity spikes during popular game launches or events, scaling moderation is essential. In the last three years alone, reports from players witnessing or experiencing toxic behavior has soared to 74%, overwhelming existing moderators. Automated moderation tools and AI systems have become key instruments in flagging and removing harmful content; however, human engagement is also vital to provide nuanced judgment and empathy that automated systems cannot replicate.
Localization Services: Localization in gaming is crucial as it allows games to reach a global audience by adapting content to fit the cultural, linguistic, and regional preferences of players. This enhances user experience, boosts engagement, and increases marketability, ensuring that games resonate with diverse players worldwide and achieve greater commercial success. It’s also vital for a global player base as 55% of global consumers will only purchase from groups that provide support in their own language.
A Network of Experienced Testers
Experienced testers and gaming enthusiasts support quality assurance efforts on demand. With focus on usability, playability, in-game monetization, and repeat play, Service Partners leverage best-in-class tools and technology to get the bugs identified quickly and improve speed to revenue.
Level-up Player Support
Couple your internal methodologies with a depth and breadth of experience that covers everything from proactive communication to retention and “win-back” programs to give your players and VIPs the TLC they deserve to drive loyalty and advocacy.
Flexible Moderation
Game developers can scale moderation efforts quickly and cost-effectively, leveraging specialized expertise to manage player behavior effectively. Developers also gain affordable, 24/7 trust and safety coverage, as well as critical engagement moderation, supporting the efforts of internal community teams while ensuring a consistent and healthy gaming community.
Making for a Smaller World
Global Service Partners, empowered by modern technology and AI, help to ensure that games are accurately adapted to different languages and cultures. Game developers can reduce the overhead of maintaining an in-house team, while providing the flexibility and scale needed for timely and effective localization within global markets.
©Arise Virtual Solutions Inc., 2024
