Whether it’s electric power, natural gas, solar, wind power, or water supply, there are more than 54,000 utility companies in the U.S. alone (IBIS World). Each of these brands face unique waves of customer service challenges, particularly during peak usage periods and extreme weather events. Effectively managing these issues is crucial for maintaining customer satisfaction and market share.Lots of individuals are looking to earn loyalty points and every brand wants to grow platinum members. To do so, brands in the Travel & Hospitality industry will have to overcome these waves of CX challenges, particularly during the summer and holiday travel seasons.