With the global healthcare market expected to reach $932.74 billion in 2026 (Research and Markets), healthcare enterprises are looking to grow their market share with significant focus on customer care. To do so, healthcare enterprises will have to overcome four waves of challenges.Lots of individuals are looking to earn loyalty points and every brand wants to grow platinum members. To do so, brands in the Travel & Hospitality industry will have to overcome these waves of CX challenges, particularly during the summer and holiday travel seasons.